My Career

My path has been anything but linear — which is probably why I can do what I do. I grew up in New Jersey, picked up a camera at 14, and never really looked at the world the same way again. That obsession with framing, light, and story eventually followed me to UNC Greensboro, where I played Division 1 baseball and earned a degree in Film & Media Studies — somehow balancing a student-athlete schedule with freelance shoots on the side. The discipline from one fed directly into the other. It still does.

At BURKE, a Charlotte integrated marketing agency, I joined as the sole video creative and built the department into a full production team — growing revenue 300% in two years, earning over a dozen industry awards, and developing full-funnel video strategies for clients ranging from regional businesses to national brands.

In 2020, I moved to the brand side at TTI Floor Care North America — home to Hoover, Dirt Devil, and Oreck — where I rebuilt internal workflows, launched an upgraded in-house studio, and directed over 80 videos a year. By 2022 I was leading all video production for Hoover and Dirt Devil across OTT, paid social, e-commerce, and retail. The team tripled its annual output. I led the full visual rebrand of Dirt Devil — and was honored with TTI's Circle of Excellence Award for the work.

Those years on the brand side changed how I think about production. I stopped seeing videos as individual deliverables and started seeing them as part of a larger system — one that has to serve a launch strategy, fit a funnel, and work efficiently across multiple formats and markets.

What I do now

Today I work in two ways. As a filmmaker, I collaborate with production companies, agencies, and directors across Charlotte and beyond — stepping in as Director, DP, Editor, Colorist, or Producer depending on what a project needs. I bring versatility, a fast creative eye, and a track record of delivering under pressure.

As founder of Embark Media, I partner with product marketing and brand teams on the full scope of a product launch — from content strategy and video production through to the final asset suite. If you're working on a launch and need a partner who understands the business as well as the craft, that's what Embark is built for. Learn more at embarkmedia.tv

I'm always open to interesting projects, creative collaborations, and conversations about what you're building. The best work usually starts with a good conversation– so let’s chat.