Hoover | Social Media

A small collection of Rick’s favorite social media work for the Hoover brand in his time with TTI Floor Care North America. This includes the Watch this! campaign of six videos in both square and vertical aspect ratios based on the visuals of different mess creations. The videos were intended to be engaging from the first frame, and were created for a seamless loop with a quick call out to the product at the end. Rick directed, DP’ed, edited and sound designed the series.

The Evolve Lightweight Series included four scenarios that matched Hoover’s lightweight stick vacuum against a puppies, kittens, a baby, and a watermelon. No trickery here - the intention was to show the Evolve against everyday objects on a teeter totter and stun audiences with how lightweight the product actually is. Rick directed, DP’ed, and color graded the series.

Below are some behind the scenes photos from the productions.