Tokai Carbon | Helping Build America Everyday

To provide awareness for Tokai Carbon’s Graphite Electrode North American division, our team travel to three sites: Charlotte NC, Hickman KY and Ozark AR. At each location we built a footage library consisting of video interviews, cinematic b-roll, and aerial photography as we documented the lifecycle of creation and distribution of graphite electrodes.

With a primary message to empower employees through culture and connectivity in the workplace, our team followed employees as protagonists throughout their day to day. The final video would highlight these everyday heroes and connect employees internally between locations. Additionally, with a footage library created for each site, we were able to set Tokai up for success in future digital marketing and video content campaigns.

Below are some behind the scenes photos of the production.

Client:
Tokai Carbon

Agency:
BURKE

Producer / Director:
Rick Guile

Account Executives:
Grant Pascoe
Janet Her

Cinematographers:
Adam Sewell

Gaffer:
Taylor Drake

Camera Ops:
Tristan Harris
Rick Guile

Editor:
Tristan Harris