Continental in California

With the goal to attract engineers to their newest California locations in San Jose and Santa Barbara, Continental approached us to create a series of videos to drive recruitment. The challenge? How to stand out in the competitive and tech driven area of Silicon Valley? The solution: Work-life balance.

Production started in Santa Barbara, where we followed a group of Continental’s engineers as they grabbed some waves at 5am on the office shore. By 8am, they were working on complex and fascinating LiDar solutions. After a drive up the Pacific Coast Highway, we then focused on the San Jose location and the unique challenges their team pursued in the face of autonomous driving.

From the variety of footage and interviews with Continental employees, we were able to craft a message focused on lifestyle, unique work environments, and innovative technologies. Then, by creating multiple formats and lengths for each video, we were able to target and optimize Continental's recruiting message on multiple social media platforms.

Below are some behind the scenes photos of the production.

Client:
Continental Tire, the Americas LLC

Agency:
BURKE

Executive Producer:
John Burke

Director/ DP:
Rick Guile

Photographer:
Brian Treffeisen

Editors:
Caleb Hoopingarner
Rick Guile