Anthony & Sylvan Pools | Regional Video Series

For the nation's largest pool builder, Anthony & Sylvan, we traveled to their multiple regions: Charlotte, Raleigh, Las Vegas, New Jersey, Philadelphia, Houston, and many more. We built a library of cinematic footage to portray the pool designs and preferences; and how they differ in regional markets. Our goal was to create a series of videos that visually, aurally, and emotionally demonstrates what owning an Anthony & Sylvan Pool is like. By building a video content library in their various regions, we were able to further strengthen the brand and message through additional campaigns and social media.

The Las Vegas video went on to win a Silver Telly award for Cinematography.

The 2019 Splash Event would go on to win a Communicator award for the campaign’s videos.

Below are some behind the scenes photos of the production.

Client:
Anthony & Sylvan Pools

Agency:
BURKE

Executive Producer:
John Burke

Account Executives:
Caitlin Takos
Morgan Paterwich

Producer:
Megan Collier

Director/ DP:
Rick Guile

Photographers:
Rodney Scot Stoner
Brian Treffeisen

1st ACs:
Zach Johnson
Tristan Harris

Production Assistants:
Art Freeman (Las Vegas)
Heather Groshon
Lindsey McBride

Editors:
Rick Guile
Zach Johnson
Chris Rohlfs