Dirt Devil DogWalker

Dirt Devil is a brand that doesn’t take itself too seriously, so for the launch of Dirt Devil’s newest product that was sure to cause a stir, (a revival of an old engineering design) it was clear that comedy was the best route to potentially lead to sales and engage audiences in the true nature of the product– a poop vacuum. That’s right. This is real.

Rick wrote and directed a launch package that consisted of a Feature and benefit video for all retailers– including vulgar and non-vulgar versions.

Additionally a campaign for OTT and Paid Social was planned for and a series of 30sec and 15sec variations were built to have multiple engaging pieces of content to drive conversions and hopefully sales.

The production was shot throughout Charlotte in the Uptown park - Romare Bearden, as well as the Light Rail and Freedom Park.

Shout out to all the pups who came out to make this one!

Below are some behind the scenes photos of the production.

Production Company:
TTI Productions

Producers:
Bekah Tulburt
Gary Hughes

Writer / Director:
Rick Guile

1st AD:
Ty Ussery

Location Manager:
Wende Whitus

Gaffer:
Dan Lewis

G&E:
Brett Ray
Kelly Rubottom
Adam Schaeffer

HMU:
Chris Weast

Talent:
Dave Pileggi
Noah Fazenbaker
Anisah Jabar
Lara Ianni
Jacia Anderson

Animal Trainers:
Ally Hall
Gary Hall

Editor/ Colorist:
Josh Swope
Rick Guile