Hoover Commercial Ads (OTT, CTV, OLV, etc.)

A small collection of Rick’s favorite Hoover Ads as the in-house Director and Video team lead of the Creative Imaging Department at TTi FloorCare. Rick’s team supported the Marketing Department, producing over 400 videos each year under his leadership from 2022-2024.

Product launches would receive ad support varying in campaign complexity but consisting of a mixture of Paid Social, Streaming OTT, CTV, STV, OLV ads on a variety of platforms such as Meta (Facebook & Instagram), YouTube, Amazon, Walmart, Target, and more.

Rick succeeded in creating a variety of highly engaging ads that where designed to perform while keeping the product at the center of the content. In tandem with the advertising and media teams, Rick would lead in creative alterations and A/B tests to update ads based on performance metrics like ROAS, CPO, click through, and retention rates.

Below are some behind the scenes photos from the productions.