Rockin’ Green Video Series

We were approached by Elements Brands to craft a more engaging story and visual for the Rockin' Green brand and their highlight product - Platinum Series Active Wear Detergent. Centered around three main spots, a Brand, Product and How-to video; the goal was to further build product and brand awareness. Additionally, we were able to build a library of engaging lifestyle footage for Elements Brands' future video needs across social and other mediums.

Production took place around Charlotte across multiple locations: a crossfit gym, local park, soccer field, laundry room, home, etc. to focus on more active lifestyle situations and versatile scenarios for Rockin’ Green’s application.

The Promo video went on to earn a Bronze Telly award for the Promotional category.
To learn more, visit www.rockingreen.com

Below are some behind the scenes photos of the production.

Client:
Elements Brands

Agency:
BURKE

Account Executive:
Cara Cooper

Producer:
Megan Collier

Director/ DP:
Rick Guile

Gaffer:
Adam Sewell

Grip:
Taylor Drake

1st AC:
Tristan Harris

Editors:
Rick Guile
Tristan Harris